|


Chapter 2: International Expansion
An ambitious expansion programme was initiated in the late
1960s when Harold Macmillan retired from politics after his spell as Prime
Minister and became chairman of the company.
Serious academic, educational and literary publishing was
followed by significant growth in reference programmes and college textbooks as
well as
educational and scientific journals.
New international opportunities were grasped and
publishing operations were set up in Japan, Mexico and the emerging markets of
Africa and Asia.
Chapter 3: Macmillan Today
> |