7th January 2008
Macmillan Spain is currently running an advertising campaign in Madrid, promoting its Spanish children’s books in the run up to Christmas, through adverts on the city’s buses.
Rita and Librosaurio, the list’s main characters, have been spotted, in Christmas spirit, on 200 red buses throughout town. The campaign started on 11 December and will run until 2 January.
“Read with Rita this Christmas”
“Read with Librosaurio this Christmas”
In 2007 Macmillan published some 54 children’s titles in Spain for children of 0-8 years of age. In 2008, the offer will be extended, to cover children of up to 12 years, with the publication of over 70 new releases. For further information please contact Macmillan Spain at marketing@macmillan.es
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